1. More Australians Than Ever Are ‘Sober Curious’

    Leading the charge in the no-alcohol space is NON, a Melbourne-born brand trying to change the perception of alcohol-free wine. Founder Aaron Trot...
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  2. NONHQ; The World’s First Inaugural Cellar Door For Non-Alcoholic Beverages

    NONHQ. A revolutionary new centre for creating exceptional non-alcoholic liquids. Behind the scene tours available on the first Friday of every month. 
    Real Taste. No Booze.

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  3. Ground to Glass: Pear

    In the pursuit of perfection, we embark on a journey to craft a sophisticated and complex alternative to wine: NON2 CARAMELISED PEAR & KOMBU. ...
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  4. Robb Report: Non-alcoholic Wines Are Booming. Meet the People Driving the Buzz-Free Movement.

    When they started dating, in the 2010's, Aaron Trotman and his now wife, Miranda, spent every free minute traveling the world together on epicurean...
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  5. Daily Straits: NON Unveils Non-Alcoholic Cellar Tours

    "At NONHQ, guests will witness the brand’s inner workings and see how they prioritize sustainability in every aspect.From composting and reusing c...
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  6. DADSTUFF: Introducing a World First in Melbourne NONHQ

    "Creating real drinks for real times, NON Founder Aaron Trotman, has meticulously designed a revolutionary new centre for creating exceptional non...
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