Chef-made

0.0% wine alternatives,
with unapologetic flavour

Chef made. Great with food*

Built for food, moments, & people who want more from their drink.

Trusted by

Real Ingredients
With time & care
  • Made For Starters

  • Made For Mains

  • Made For Dessert

As seen in

Don't take our word for it

“I guarantee NON will change your opinion on how complex a non-alcoholic wine can be.”

- Danielle St. Pierre, Food & Wine Editor

“With branding that emphasizes nonconformity, NON isn’t trying to be an imitation of wine, but rather its own, distinct flavor.”

- Sage Anderson & Jonathan Zavaleta, Rolling Stone

“NON isn’t just a drink; it’s an experience.”

- Stephanie Gravalese, Forbes

“Racine is a fan of NON1, noting, ‘This is more of a fusion rather than a traditional wine but it does have layers of complexity. My favorite is the Rosé made with raspberry and chamomile but the red and white are also excellent.’”

- Michaela English, Vogue

VISIT NONHQ

Our founder, Aaron Trotman, had a vision to create the world's first-ever non-alcoholic cellar door, and here we are. Experience our specialist facility first hand with our tasting experience

SAVOUR THE FLAVOUR

Our bottle stopper designed to preserve carbonation and freshness for up to 7 days when kept cold.

FAQs

  • NON is a chef-crafted range of alcohol-free wine alternatives made from real ingredients using culinary techniques rather than de-alcoholising wine. Each expression is built with fruit, tannin, salinity, and acidity to create a complex drink made for food.

  • Sort by character and pairing:

    • Everyday Range (e.g., Salted Raspberry & Chamomile, Toasted Cinnamon & Yuzu, Stewed Cherry & Coffee)
    • Seasonal expressions like Caramelised Pear & Kombu when products are available
  • Singles are AU$30 each. Mixed 6 Pack is AU$150, and current sets such as The Everyday Set are AU$90. You can also mix and match any 6 bottles for AU$150.

  • Free shipping is available for Australian orders over AU$75. Shipping, returns, and refunds are covered in the policy pages linked in the footer.

  • Yes. NON is made from plant-based ingredients and is certified vegan and gluten-free.

  • Store in a cool, dry place. Once opened, refrigerate and consume within 5-7 days. Serve chilled in a wine glass to appreciate the full flavour profile.

  • Yes:

    • Cellar Door: Visit NONHQ in Cheltenham, VIC for tastings, tours, and workshops.
    • Stockists: Use the Store Locator to find bars or restaurants near you that serve NON.
  • Absolutely. Guided tours, flavour workshops, and pairing experiences are available at NONHQ. Book via email at hello@non.world.