Core Range
Built for food, moments, & people who want more from their drink.
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Tasting Menu
Made For Starters
Made For Mains
Made For Dessert
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Don't take our word for it
“I guarantee NON will change your opinion on how complex a non-alcoholic wine can be.”
“With branding that emphasizes nonconformity, NON isn’t trying to be an imitation of wine, but rather its own, distinct flavor.”
“NON isn’t just a drink; it’s an experience.”
“Racine is a fan of NON1, noting, ‘This is more of a fusion rather than a traditional wine but it does have layers of complexity. My favorite is the Rosé made with raspberry and chamomile but the red and white are also excellent.’”
VISIT NONHQ
Our founder, Aaron Trotman, had a vision to create the world's first-ever non-alcoholic cellar door, and here we are. Experience our specialist facility first hand with our tasting experience
SAVOUR THE FLAVOUR
Our bottle stopper designed to preserve carbonation and freshness for up to 7 days when kept cold.
FAQs
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What is NON and how is it different from other non-alcoholic drinks?
NON is a chef-crafted range of alcohol-free wine alternatives made from real ingredients using culinary techniques rather than de-alcoholising wine. Each expression is built with fruit, tannin, salinity, and acidity to create a complex drink made for food.
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How do I choose between the different NON varieties?
Sort by character and pairing:
- Everyday Range (e.g., Salted Raspberry & Chamomile, Toasted Cinnamon & Yuzu, Stewed Cherry & Coffee)
- Seasonal expressions like Caramelised Pear & Kombu when products are available
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What are the pricing and mixing options?
Singles are AU$30 each. Mixed 6 Pack is AU$150, and current sets such as The Everyday Set are AU$90. You can also mix and match any 6 bottles for AU$150.
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How does shipping, returns, and refunds work?
Free shipping is available for Australian orders over AU$75. Shipping, returns, and refunds are covered in the policy pages linked in the footer.
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Are NON drinks vegan and gluten-free?
Yes. NON is made from plant-based ingredients and is certified vegan and gluten-free.
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How should I store and serve these beverages?
Store in a cool, dry place. Once opened, refrigerate and consume within 5-7 days. Serve chilled in a wine glass to appreciate the full flavour profile.
-
Can I sample NON before committing to a full bottle?
Yes:
- Cellar Door: Visit NONHQ in Cheltenham, VIC for tastings, tours, and workshops.
- Stockists: Use the Store Locator to find bars or restaurants near you that serve NON.
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Can I book a tour or workshop at the NONHQ cellar door?
Absolutely. Guided tours, flavour workshops, and pairing experiences are available at NONHQ. Book via email at hello@non.world.
-
What is NON and how is it different from other non-alcoholic drinks?
NON is a chef-crafted range of alcohol-free wine alternatives made from real ingredients using culinary techniques rather than de-alcoholising wine. Each expression is built with fruit, tannin, salinity, and acidity to create a complex drink made for food.
-
What are the pricing and mixing options?
Singles are AU$30 each. Mixed 6 Pack is AU$150, and current sets such as The Everyday Set are AU$90. You can also mix and match any 6 bottles for AU$150.
-
Are NON drinks vegan and gluten-free?
Yes. NON is made from plant-based ingredients and is certified vegan and gluten-free.
-
Can I sample NON before committing to a full bottle?
Yes:
- Cellar Door: Visit NONHQ in Cheltenham, VIC for tastings, tours, and workshops.
- Stockists: Use the Store Locator to find bars or restaurants near you that serve NON.
-
How do I choose between the different NON varieties?
Sort by character and pairing:
- Everyday Range (e.g., Salted Raspberry & Chamomile, Toasted Cinnamon & Yuzu, Stewed Cherry & Coffee)
- Seasonal expressions like Caramelised Pear & Kombu when products are available
-
How does shipping, returns, and refunds work?
Free shipping is available for Australian orders over AU$75. Shipping, returns, and refunds are covered in the policy pages linked in the footer.
-
How should I store and serve these beverages?
Store in a cool, dry place. Once opened, refrigerate and consume within 5-7 days. Serve chilled in a wine glass to appreciate the full flavour profile.
-
Can I book a tour or workshop at the NONHQ cellar door?
Absolutely. Guided tours, flavour workshops, and pairing experiences are available at NONHQ. Book via email at hello@non.world.











